We got caught in the blizzard that was making its way across the midwest a few days ago.
Power going on and off and about a half inch of ice on “everything”.
The landscape looks like a photo out of a fantasy novel.
(see pic from my front yard below)
We have heeded the local road advisories for the past 4 days and haven’t ventured far.
But, today the roads were safe for travel and I had a bad case of cabin fever.
So, I caught my wife as she was wrapping up work (from home) this afternoon and we jumped in the car and we drove to Kansas City (about an hour away) for dinner.
The highways were all clear (whew!)
As were driving, we enter the normal circular game of deciding where we’re going to eat.
The game usually ends up with us listing a few of our favorites.
We finally picked one.
But, isn’t it funny.
We drive an hour for dinner, in a city where there are hundreds of options.
Yet, most often, we end up picking a restaurant that we’ve been to dozens of times.
This happens all the time.
Why is that?
Well, when you think about it, it’s not a hard question to answer.
We pick restaurants that:
- We know well
- We like the items on the menu
- We trust the quality is going to be good
It’s a safe way of choosing a restaurant, yet we’re never disappointed.
In a similar way, we serve clients everyday, but we often times treat them like we’ll never see them again.
I did it for years, but it’s a silly way to think.
What if we approached our clients in a way that, if we serve them well, we should hope (or even expect) to serve them again sometime in the future.
Most of my clients are repeat customers.
Some have been with me more than 18 years.
They spend money with me regularly, and many of them spend money with me monthly.
Yes, every month.
My clients choose my business for the exact same reasons.
- They know me and my business
- They know the services on my services menu are good and reliable
- The trust that I’m going to give them good value for their investment
In 2022, I was running a random report in my QuickBooks Online.
I was shocked to learn that I had a client with a lifetime value of $1.2M.
This client has sent me work consistently for over 15 years.
But, I had no clue that I had done that much work for this client.
I’d love to share what I’ve learned with you.
I opened up the Recurring Revenue School on Monday to teach the topics and tactics that I’ve used to build a profitable and predicable business.
Jump into the Recurring Revenue School now for the low, founder’s price of $17.
Trust me, this price is going away in a few days.
Don’t miss your opportunity to lock in this price.
A super low price with a potential upside for your business literally worth thousands of dollars.
Taste and see what kinds of delicious recurring revenue cuisine is possible for your business.
I’ll keep the kitchen door open for you a little longer.