You’re in contact with a new prospect and they’re impressed with the samples that you’ve made. They ask you for a quote on design work, and now you’re stumped. Your dilemma is that you don’t want to over-charge and you surely don’t want to under-charge too. So,...
I recently had the roof of my house redone. It took a day and a half and cost thousands of dollars. But did I flinch when writing that check? No! I was thrilled because my problem – a bad roof – was fixed by someone in whom I had full confidence. The same...
