I received several emails from one of my clients today.
My client is excited to be exhibiting at a trade show this week with new marketing tools I created for them.
- A re-imagined corporate brand…
- A brand for a new product that they are revealing at the trade show…
- And a new website for their business featuring their new product…
Technically, the work is done.
All invoices have been paid.
But, before I sent the final invoice last month, I casually mentioned to them that I was available to be a supplemental marketing resource for their company if they needed any additional help.
I left it there.
Today, as my clients were at their trade show, they realized there were other marketing pieces that they needed.
So, they emailed me asking for help.
They’re happy to pay my rate to get the extra pieces they need.
I’m happy to oblige.
During a follow-up call later today, my client expressed their gratitude that I was able to help them when timing for them was critical.
Then, they said this…
“Can you please tell us more about how you can help us every month?”
I said, “Sure.”
I briefly explained my monthly retainer program.
It starts at $500 per month, and goes up from there.
Their reply… “Great! We really want to talk to you when we get back from the trade show.”
“Sounds good.” I replied.
Let’s keep dancing…
I’m always cool to add another $500/month recurring invoice to the mix.
Minimum, $6000 in recurring revenue if I can keep them for the year.
And my track record says I can.
So, I’m curious.
Would you like to see how I did all of this?
…how I sold this customer $25K in services, then pitched a long-term recurring income agreement.
I’m planning a special training for September.
And, I’m going to show you how I did it, step by step?
Stay tuned…