Mat Casner Freelance CEO

Written by Mat Casner

let’s connect

Freelance CEO Podcast
Listen Now

Are You Running a Business or a Hobby?

A Day In The Life | 0 comments

I had an interesting conversation with a prospect today.

Someone who was interested in my done-for-you digital marketing package for small businesses.

At first, they seemed excited about getting their business online.

But as we talked, I quickly realized…

They weren’t truly ready to invest.

Later, I learned why.

Their “business” was really more of a side hustle.

Something they enjoyed, but not something they were committed to growing.

And that got me thinking…

There’s a significant difference between a business owner and a hobbyist.

  • A hobbyist sees expenses as a cost.
  • A business owner sees investments as a growth opportunity.

The truth is, every real business requires investment.

Whether it’s in branding, marketing, or the right systems to attract and convert customers.

The difference between a struggling business and a thriving one isn’t luck.

It’s the decision to invest in what creates growth.

Think about it…

If investing in a professional WordPress website and domain name, Google My Business optimization, and a lead-generating system brings in more clients, more visibility, and more sales…

Isn’t that a no-brainer?

So, I’ll leave you with this challenge…

Are you thinking like a business owner or a hobbyist?

If you’re serious about growing your business and you’re ready to invest in a done-for-you digital foundation that helps build your business, let’s chat.

You’re growing… even if no one sees it yet.

The flowers are starting to bloom here in Kansas — and they are absolutely gorgeous.But guess what?For the past several months, those same flowers were invisible, hidden underground, preparing for the right moment to pop through the surface.Ever feel like your...

Doors open when you do this one thing…

In 1990, I got my first paid freelance gig.I was still in high school when a friend referred me to someone looking for a simple pencil sketch of a dove.It wasn’t a huge project — just a small illustration for a publication — but to me, it felt like the biggest...