I live in a really small, rural town in Kansas.
650 people live here.
Some of the locals refer to our town as Mayberry.
I think it’s a fair comparison.
In all the best ways.
Our family moved here in 2001.
I started my freelance design business here in 2006.
Let me introduce you to a couple other local business owners.
Phil owns a gas/service station in town.
Phil is busy with oil changes, selling tires and exhaust work.
Brian owns a mechanic shop.
He stays busy fixing customer’s vehicles issues.
Could Phil’s business change a spark plug?
Yes, it could.
Could Brian’s business change someone’s oil?
Yes, it could.
Do they?
No, they don’t.
Rather, Phil and Brian are friends.
Phil and Brian collaborate to make each other’s business better.
When a customer comes to Phil asking for engine work…
Phil happily sends them to Brian.
When a customer comes to Brian asking for new tires…
Brian recommends Phil’s business to them.
Brian and Phil could easily be competitors.
But, they learned that when they collaborate…
Both of their businesses benefit.
It’s a win-win relationship.
Who do you know that owns a business in your industry, but offers different services?
They might be a great collaborator for you.
Reach out…
You could make it happen.