Written by Mat Casner

let’s connect

Freelance CEO Podcast
Listen Now

Free chips and salsa

A Day In The Life | 0 comments

My wife and I took a break today from work to grab lunch together at a great Mexican restaurant in our small town.

It was extra busy today.

As soon as we sit down, we know what comes next.

Free chips and salsa are delivered to our table just a moment later.

(I always ask for the hotter salsa!)

Our waitress takes our order and we wait while our dishes are being prepared.

The wait doesn’t seem quite as long while we have the free appetizer.

It’s a free bonus.

It costs the restaurant very little

But, the free chips and salsa is a great perk.

It gets us in the door and a seat at a table.

We can do this in our businesses too.

Before a potential client buys a product or service…

Offer them something to whet their appetite.

A low-cost tool, a process or piece of value.

Something that helps them get a small win…

It gives them a chance to taste (and trust) your expertise.

They feel like their getting a bonus.

And makes the real sale easier because they’re already happily sitting at your table.

Give it a try and let me know how it works for you.

You’ve got this,

~ Mat “bring me the hot salsa please” Casner

Mat Casner | Freelance CEO, 511 Main Street, Mound City, KS 66056
Don’t like these emails? Unsubscribe

Learning from losing

The Super Bowl was hard for me to watch. Actually, as a KC Chiefs fan, the national anthem, the ads, the half-time show were all better than the game itself. Kudos to the Eagles. They outplayed KC the entire game. Winning is great. Losing isn't. But, our response to...

Let’s chat freelance wins over coffee together

My main meeting for this morning cancelled so I have a big hole in my calendar. Since it's Friday, I decided to offer a free coffee chat. Friday is a day when I celebrate the wins of those in my coaching memberships. So, why not celebrate over coffee! And, I'm...