Mat Casner Freelance CEO

Written by Mat Casner

let’s connect

Freelance CEO Podcast
Listen Now

How I turned a $1,500 website into $47,476.58

A Day In The Life | 0 comments

In 2018, a small, local auctioneer service gave me a call.

They needed a website to showcase their upcoming auctions.

The site didn’t need to be huge.

It just needed to look nice and make upcoming auctions easy to find.

They didn’t have a large budget.

Only $1,500.

It was less than I would normally design a site for.

But, in my estimate, I quoted them…

  • A website for $1,500
  • Monthly Web Hosting
  • Email Hosting (through Google – with small markup)
  • A per-incident content update rate (for adding new auctions)

Six years later, they’re still my customer. We’ve redesigned their website once.

They pay every monthly invoice within 30 days.

And, as of today, January 4, 2025, this little $1,500 website customer has a lifetime value for me of…

Wait for it…

$47,476.58!!!

(Straight out of Quickbooks Online)

Here’s the cool thing…

I have dozens of clients in my business exactly like this.

That’s the power of recurring revenue in a freelance designer’s business.

You can have it too.

I just opened up The Recurring Revenue School two days ago.

I’m offering a special founder’s rate of $17.

Trust me, this price won’t be this low for long.

Inside the Recurring Revenue School, I’m going to show you exactly how I have been able to build a freelance design business…

That brings in over $10K in recurring revenue to my back account each month.

On auto-pilot.

I’ll show you how…

Step by step.

We have a kick-off call next Monday, Jan. 6th for all the amazing founders that have join me inside the Recurring Revenue School.

Will you be with them?

For only $17, what are you waiting for?

Jump in now!

See you soon…

You’re growing… even if no one sees it yet.

The flowers are starting to bloom here in Kansas — and they are absolutely gorgeous.But guess what?For the past several months, those same flowers were invisible, hidden underground, preparing for the right moment to pop through the surface.Ever feel like your...

Doors open when you do this one thing…

In 1990, I got my first paid freelance gig.I was still in high school when a friend referred me to someone looking for a simple pencil sketch of a dove.It wasn’t a huge project — just a small illustration for a publication — but to me, it felt like the biggest...