You Have the Skills. It's Time to Build the Business That Pays You for Them.

Design Business Pro is a graphic design and web design business coaching program for freelance designers who are done undercharging, done overworking, and ready to finally build a profitable business with confidence.

You didn't get into design to struggle. But somewhere between your first client and right now, the business side of freelancing got complicated — and nobody taught you how to handle it.

That's exactly what we fix here.

You're Good at Design. So Why Does the Business Feel So Hard?

You have real skills. Clients have told you your work is excellent. You get referrals. You stay late to get projects right.

And yet.

You're still quoting rates you're embarrassed by. You're still saying yes to clients who drain you. You're still trading hours for dollars and wondering why the math never quite works out.

You've Googled "how to charge more for web design." You've watched the YouTube videos. You've read the blog posts.

But nothing has actually changed.

Here's what nobody tells you: the gap between where you are and where you want to be isn't a design skills problem. It's a confidence problem. A clarity problem. A positioning problem.

And those are exactly the problems a good graphic design and web design business coach actually solves.

The Designers Who Thrive Aren't More Talented Than You.

They Think Differently About Their Business.

The designers charging $5,000 for a website — while you charge $800 for the same scope — aren't better designers.

They've just figured out three things you haven't been taught yet.

They know exactly who they serve best and how to position themselves as the obvious choice for that client.

They know how to price based on the value they create — not the hours they log.

And they know how to build a client relationship that generates recurring revenue long after the first project ends.

None of this is complicated. None of it requires a marketing degree or a massive social media following.

It requires the right framework, a coach who has actually done it, and the confidence to start acting like the CEO of your own business.

That's what Design Business Pro is built to give you.

I'm Mat Casner:

Your Web Design Business Coach

I'm the Person I Wish I'd Had Knew When I Was Starting Out.

I didn't start as a coach. I started as a graphic designer, then grew into a web designer.

For years I freelanced on the side while working full-time jobs — including a stretch at a large advertising agency in Kansas City where I was managing web and marketing projects for Fortune 500 clients.

Here's the thing that changed everything for me.

The agency was billing my work at $150 an hour. I was charging my own freelance clients $20 to $25 an hour for the same quality of work.

The same skills. The same output. A fraction of the price.

When that finally landed — when I really internalized what that gap meant — I stopped seeing myself as a commodity and started seeing myself as an asset. I raised my rates. I changed how I talked about my work. I changed who I worked with.

And my business changed completely.

I left my corporate cubicle more than 15 years ago and have been running my own full-time design and web agency — Redlogic Communications — ever since. I still take client work today. I'm not a guru who stopped designing a decade ago and now sells courses about it. I'm a practitioner who coaches because I know what works in the real world right now.

For the past decade I've worked with freelance designers all over the world — graphic designers, web designers, brand designers, and other creative professionals — helping them build businesses that are profitable, sustainable, and genuinely enjoyable to run.

My mission is simple: I want to help you own your unique talents, charge what you're worth, and build a business that actually supports your life.

Think like a creative. Act like a CEO.

That's what we do here.

"Before the 8 Weeks Were Over, I Had Made More Money Than I Had in the Entire Previous Year."

I want to tell you about Isaac.

Isaac is a writer and marketing consultant. Smart, talented, genuinely good at what he does.

In the summer of 2022, he sat down with his wife and told her he was done. Done trying to grow his business. Done with the struggle. Done with the dream. He was ready to quit.

That same week, a friend referred him to one of my summits. He almost didn't come.

But something made him give it one last shot.

Here's what Isaac told me afterward:

"There's a lot of gurus out there who are gonna tell you that with their training or course they're gonna turn your business around. But as soon as I started receiving communication from Mat, there was just something different. I could tell he was there to serve."

Isaac came to the summit. Then he enrolled in my 8-week program.

Before the eight weeks were over — before the course even finished — Isaac had made more money in his business than he had in the entire previous year.

The entire previous year.

Not because I handed him a magic formula. Not because I promised him overnight results.

Because we worked through three very specific things together: his mindset about himself and about money, how to package his services around what he actually loves to do, and how to price those packages so he was finally making a real profit.

Three things. And his business transformed.

I'm sharing Isaac's story because I know some of you reading this right now are exactly where he was in the summer of 2022.

Talented. Working hard. Doing everything you know how to do.

But something isn't clicking.

It can work. I've seen it too many times to think otherwise.

What Design Business Pro Actually Teaches You

Most design education teaches you how to design. Design Business Pro teaches you how to run a design business.

There's a difference — and it's the difference between a talented designer who struggles and a confident creative professional who thrives.

Here's what we work on together:

Clarity — Know Exactly What You Offer and Who You Serve Best

Most designers try to serve everyone and end up attracting the wrong clients at the wrong rates. We use a structured framework to help you identify the clients you serve best, the services you love delivering, and the positioning that makes you the obvious choice — not just another option.

Confidence — Charge What You're Worth Without Apologizing for It

Undercharging isn't a pricing problem. It's a confidence and mindset problem. We work through the beliefs that are keeping your rates low and replace them with a value-based pricing approach that reflects what your work actually delivers to a client's business.

Recurring Revenue — Build a Business That Pays You Beyond the First Project

One-time projects keep you on a feast-or-famine treadmill. We help you build recurring revenue through maintenance plans, retainers, and strategic upsells that turn a single client relationship into years of consistent income.

Sales Without the Sleaze — Close Clients Confidently and Authentically

You don't need to be pushy or manipulative to close a sale. You need to know how to have a real conversation about value. We teach you a sales approach that feels natural, builds trust, and converts the right clients — without ever feeling like you're performing.

From "I Was Seriously Considering Quitting" to a Full-Time Design Business She Loves

Sarah was a college instructor teaching graphic design when COVID hit and changed everything.

Fewer teaching jobs. Less respect for her expertise. Almost no control over her time. She felt like "just the help" rather than a valued professional.

When the pandemic forced a reset, a friend asked her to design a book cover — and something clicked. She already had the skills. She built a website and launched a freelance design business.

Then reality hit.

How much do I charge? Hourly or packages? What do I do when a client keeps changing their mind? What if they ask for a refund on work they already approved? How do I break out of feast or famine?

The questions piled up fast. The stress was real. She was seriously considering quitting and going back to a traditional job.

That's when she found Design Business Pro.

"Right away I was like — this is the resource I need. A friendly, encouraging person with a lot of real-world experience. I needed mentorship and practical advice."

In the time she spent working through the program, Sarah describes getting the equivalent of a mini business degree — comparable in practical value to the graduate degree she already held.

She learned how to price her work, package her services, set client expectations, and build a referral-based business.

The results? Her hourly earnings nearly tripled. She stopped wanting to quit. She built a steady flow of referral work. And she's now able to split her week between her design business and her passion for fine art — the exact life she set out to create.

"I had all the skills. It was inside me all along. Mat's encouragement and advice helped bring it out and made it possible for me to build a business that actually supports my life."

She's been running her business full-time for over two years now. She's not looking back.

What You Get Inside Design Business Pro

Design Business Pro combines structured training, live coaching, and a community of working designers — so you get the knowledge, the accountability, and the support to actually implement what you learn.

The Design Business Academy

An 8-week course built specifically for freelance graphic designers and web designers. We cover positioning, pricing, packaging, client management, sales, and recurring revenue — everything design school skipped. You work through it at your pace with lifetime access.

Monthly Group Coaching Calls

Live calls with Mat where you can bring your real business questions, deals you're trying to close, clients you're navigating, and pricing decisions you're wrestling with. Real answers for real situations.

Private Community

A private community of designers who are building serious businesses. Ask questions, share wins, get feedback on proposals, and stay accountable to your goals. No trolls. No fluff. Just working designers helping each other grow.

Guest Expert Trainings

Regular sessions with outside experts covering topics like SEO, content marketing, legal basics for freelancers, and more — so you're getting a well-rounded business education, not just a design education.

Backstage Pass — A Look Inside Mat's Agency

See how a real working design and web agency operates. Real processes, real client communication, real pricing decisions. Not theory. Not what worked in 2010. What works right now.

Access to the Full Training Vault

Every past training, every resource, every template — available the moment you join.

Is Design Business Pro Right for You?

This is for you if...

You're a freelance graphic designer, web designer, or creative professional who already has marketable skills but struggles to price them confidently.

You've been freelancing for at least a year and you're ready to stop treating your business like a side hustle and start running it like a CEO.

You're tired of undercharging, attracting the wrong clients, and trading hours for dollars with nothing left over.

You want a coach who has actually built and run a real design business — not just someone who teaches business theory.

You're willing to do the work. You're not looking for a magic shortcut. You're looking for the right framework, the right support, and the clarity to finally move forward.

This is NOT for you if...

You're looking for a get-rich-quick formula or overnight results.

You're brand new to design with no client experience yet — this program is built for designers who already have skills and need to monetize them better.

You're not willing to examine how you think about your own value. Mindset work is part of this program. If that's not something you're open to, this isn't the right fit.

You want someone to do the work for you. This is a coaching and education program — the results come from your implementation.

Frequently Asked Questions

Is Design Business Pro open right now?

Not at the moment — but doors will open again soon. Join the waitlist below and you'll be the first to know when enrollment opens. Waitlist members also get access to exclusive early-bird pricing.

I'm a graphic designer, not a web designer. Is this still for me?

Absolutely. While many of our strongest students are web designers, the frameworks we teach apply to any creative service business — brand designers, illustrators, print designers, and other creative professionals have all built better businesses through this program. If you sell a creative service, this was built for you.

How much does it cost?

Pricing is shared when enrollment opens. Waitlist members are always offered the best available rate. What we can tell you is that the program is priced to be a genuine investment — not a $27 PDF — because real transformation requires real commitment from both of us.

How much time does it take each week?

The 8-week Academy is designed to be completed in 2 to 3 hours per week. Coaching calls and community engagement are additional but optional. Most students find that the time they invest quickly pays for itself through better pricing and more efficient client management.

I've tried other courses and they didn't work. Why is this different?

Most design business courses are built by people who stopped doing the work years ago. Mat still runs an active design and web agency. The frameworks inside Design Business Pro are tested in the real market — not just in a classroom. And unlike self-paced courses you abandon by week two, the community and coaching structure keeps you accountable.

What if I join and it's not for me?

We offer a 30-day money-back guarantee. Use the training, show up for the calls, engage with the community, and implement what you learn. If you genuinely don't believe it's worth your investment at the end of 30 days, forward your receipt with the subject line "Not For Me" and we'll give you a full refund — no questions asked.

What if I join I'm not sure I'm ready. What's a good first step?and it's not for me?

Download the free 6-Figure D.E.S.I.G.N. Business Blueprint. It's a no-cost resource that walks you through the foundation of building a profitable design business. If it resonates, you'll know you're in the right place.

You Already Have What It Takes.
Let's Build the Business Around It.

Isaac was ready to quit. Sarah was ready to go back to a traditional job.

Neither of them had a skills problem.

They had a business problem — and they needed someone who had already solved it to show them how.

If you're reading this and something in you is saying yes, this is exactly where I am — trust that.

You don't need another year of undercharging. You don't need to figure this out alone. You need a proven framework, a coach who has been in the trenches, and a community of designers who are serious about building something real.

That's Design Business Pro.

Doors aren't open right now — but they will be. Join the waitlist below and be first in line when enrollment opens. Waitlist members get notified first and always receive the best available pricing.

Think like a creative. Act like a CEO.

— Mat Casner, Design Business Pro

The Freelance CEO Podcast with Mat Casner
The Freelance CEO Podcast with Mat Casner
Ep. 1. Welcome to The Freelance CEO Podcast
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For additional freelance training, resources and community, visit, freelanceceo.com

If you are a freelancer, contractor, consultant, or coach, then welcome home. The Freelance CEO’s podcast is for you. My name is Matt Casner, and each week I’ll take you behind the scenes and share proven tactics and strategies for turning your valuable skills and talents into a purposeful and profitable business. Are you ready to go? Let’s get started. I’m so glad you’re here, and hopefully this will be the first of many times where we’ll be able to get together. I want to just basically use this first episode to let you get to know me a little bit, for me to share a little bit my background, and then tell you about what you can expect here in the future. Now, a little background about myself. I’ve been freelancing now for well over 20 years.

I got started as a high school student doing Freelance jobs for friends and family. At the time, I really didn’t even know they were Freelance jobs. I was just trying to get work and do work and share the gifts and talents that I had with others. Didn’t become a full-time freelancer until much later in life. Back in my my thirties, I stepped out, and that’s been a journey. I’ve been a full-time freelancer now for about 15 years, and I have loved every minute of it. Not to say that there hasn’t been some struggles or some lessons to learn along the way. There certainly have, in fact, I have stubbed my toe proverbially more than I would probably care to admit. But the journey that I’ve been on really is what has made me what I am as a freelancer.

So this is just an opportunity for me, someone who’s been in the trenches, who has built a business where there wasn’t one and am succeeding. I have a, a family of four, and we are paying the bills and everybody has clothes, and everybody has food, and we take vacations and we do the things that you should do as a person, as a professional, as a family. And I am excited because there’s a lot of things that I have learned, and I want to share them with you. I want to kind of let you take a peak inside my mind, and that way you can benefit from my experiences, my struggles, the hard lessons that I’ve learned. About a year ago,

I started thinking as I was doing some planning for the future and, and sitting down and just trying to understand what the next five and 10 years would look like for my Freelance business. And I’ve achieved a lot of things that I’m very, very proud of and just wanted to continue moving forward. And so setting goals is something that I believe in, something that I,

I I love to do. And I was kinda at a crossroads. I had to make a decision. Did I want to grow my Freelance business business, make it bigger with more responsibility or not? And I, if you’re like me, you know, becoming a freelancer, we can become freelancers for, for a lot of different reasons. But for me,

it’s so that number one, that I can have the freedom to, to do the work that I want to do for the clients that I want to work for, and enjoy the freedom and the, the joy that comes with owning your own business. And maybe you’re like me, I’m not sure, but that’s something that I didn’t want to lose. I,

I love the freedom. I love my family. I love spending time with them, and there are lots of things that I am passionate about, and honestly, I don’t want to give less to them as I get older. I just want to give more. So I, I need to find a way to, to, to express and grow my Freelance career, but still be able to enjoy the life as a freelancer. And as I started thinking about that, I started thinking about as I, as I was a kid and I was in college and even as a young professional who had graduated. And I was thinking back to that time, and, and I, I really didn’t know at that time that Freelance was something that I wanted to do.

I knew I loved helping people. I knew I loved serving people, and I loved the ability of, of going out and, and doing things on my own and figuring things out. But the word Freelance really wasn’t my vocabulary back then. But at the same time, I was still trying to figure out a lot of small business issues. If you’re a freelancer, you’re not just sitting in a cubicle doing the work. You’re, you’re selling the work and you’re budgeting and you’re, and you’re, and you’re providing customer service and, and you’re, you’re collecting the, the money from your customers and your, your, you know, there’s lots of other things with taxes and vacation and, and benefits and stuff like that that you have to worry about.

And, you know, back when I was younger, I was trying to figure all this stuff out, and I really didn’t have a good resource. I really didn’t have a friend or anyone that was, that was already freelancing that I could kind of, you know, go up to and say, Hey, let me buy you a cup of coffee.

I’ve got a list of questions and some things that I’m really trying to work through, and I could really use some advice. I didn’t know anyone, I didn’t have anybody in my circle of influence that I could tap on and get some wisdom from. So I pondered on that for quite a little while. And, you know, the realization hit me that, you know what, I’ve been very blessed in what I have been able to achieve as a freelancer. I’ve, I’ve been able to grow and been able to collect a, a fabulous list of clients that I just absolutely love serving. And I, I look back and I think, you know, if, if I could have gone back in time and spent a few moments with my younger self and tell him and explain to him what I have learned over the course of this last 20 years, man, how valuable would that be? So I just took that as, as a, as a sign that my next step as a freelancer is, is to continue growing my business. I don’t wanna stop doing that, but I wanna see if I can help some others.

I wanna see if there are any others that were out there that were like me when I was in college, when I was a young professional sitting in my cubicle looking at four walls going, man, could I do it? Could I, could I support myself? Could I find enough clients? Would it work?

And you know what, guys? You can do it. You just need to know how, and you need to have the confidence to go out there and do it. So what more can you expect from the podcast? Well, that’s a great question. What I want to do is I want to be able to share with you questions that come into me as a Freelance coach, and there are a lot of them that people, people deal with every day. And I wanna provide some insight, provide some, some resources. I wanna share with you tips and tricks that I’ve learned as a freelancer to increase productivity, to increase your bottom line tips in estimating and pricing and, and everything that goes into the, the Freelance lifestyle. I even wanna show you how to have fun as a freelancer.

It’s not, shouldn’t be a drudge, it shouldn’t be working all the time. As a freelancer, I wanna show you how to have fun, how to turn the computer off, turn the cell phone off, and go do something that you love. That’s, that’s part of it too. I’m gonna have guest speakers and other freelancers and a variety of different disciplines, and they’ll be sharing their, their insights and their experiences and their tips. And it’s just going to make everybody smarter and wiser, because we’re gonna be able to, to grow on the shoulders of all these great freelancing folks. So I am just, I’m excited that you’re here. I’m excited for the days and months and Lord willing gears to come. But every great journey requires a first step.

And so this is step number one.